Ms. O'Sullivan has over 20 years of experience in strategic planning, marketing and new product launches (domestic & international) in business-to-business and business-to-consumer ventures. She spent 11 years in magazine publishing where she launched Elle and Automobile Magazine and 10 years at Showtime Networks as Vice President, Direct Marketing. Most recently, Ms. O'Sullivan worked at North Shore Animal League America where she was responsible for creating new online programs that would increase adoptions, donations and build brand awareness.